Secondary data ________.
A) are generally more costly to acquire or generate than primary data
B) are always publicly generated and available
C) are almost always derived from surveys and focus groups
D) can be collected more quickly and less expensively than primary data
Correct Answer:
Verified
Q13: Which of the following is not a
Q14: Bar code scanners, credit card terminals, and
Q15: Customer profiling can aid in all of
Q16: _ can perform all data mining, customer
Q17: Which of the following is not of
Q19: Data mining allows marketers to uncover data
Q20: Primary data _.
A) are gathered for the
Q21: The internet is a consistent source of
Q22: In judging information quality on the web,
Q23: What are the ethical concerns facing online
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