If a firm produces an experience good, its mode of advertising will be

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If a firm produces an experience good, its mode of advertising will be persuasive advertising as the aim of this type of advertising is to convince the consumer that the product provides unique benefits or solves a problem better than competitors. In the case of an experience good, consumers cannot assess the product's quality before purchasing, thus persuasive advertising is necessary to persuade them to choose the product over its competitors.

If a Firm Produces an Experience Good, Its Mode of Advertising