Mass marketing involves

Question

Quizplus · Accepted Answer

Mass marketing involves using all types of media, such as television and radio, to reach as many consumers as possible. It aims to appeal to a large audience and typically focuses on selling a product or service that has broad appeal. Internet ads and direct mailings can be part of a mass marketing campaign, but they are not the only methods used. The goal of mass marketing is to reach as many people as possible, regardless of their individual characteristics or preferences. Lower-cost methods of advertising may be used in mass marketing, but they are not the defining feature of this strategy.

Mass Marketing Involves