_______ is a process in which a customer firm and supplier firm form strong and extensive social,economic,service,and technical ties over time.
A)Transactional relationships
B)Managing customer relationships
C)Partnering
D)Customer selection

Question

Quizplus · Accepted Answer

Partnering is a process of establishing a long-term relationship between a customer firm and a supplier firm, in which both parties form strong and extensive ties over time. This involves not just economic transactions but also social, service, and technical interactions. It is different from transactional relationships, which are short-term and focused solely on economic exchanges. Managing customer relationships and customer selection are both related to the process of partnering, but they are not the same thing.

_______ Is a Process in Which a Customer Firm and Supplier