_______ captures the perceived continuity or growth in the relationship between two firms.It entails a desire to develop a stable relationship,a willingness to make short-term sacrifices to maintain the relationship,and a confidence in the stability of the relationship.
A)Bridging
B)Trust
C)Commitment
D)Guarantee

Question

Quizplus · Accepted Answer

The definition provided in the question is a clear description of commitment. Option A, "Bridging," refers to the process of connecting two different groups or entities. Option B, "Trust," is an important factor in establishing a committed relationship, but it does not necessarily capture the entirety of what commitment entails. Option D, "Guarantee," does not accurately capture the idea of a stable and growing relationship, as guarantees can be one-time events and do not necessarily imply a long-term connection.

_______ Captures the Perceived Continuity or Growth in the Relationship