_______ describes the cognitive,affective,and behavioral stages that a customer goes through during the purchasing process.
A)Integrated marketing communications (IMC)
B)Response hierarchy models
C)Market database
D)Prospecting plan

Question

Quizplus · Accepted Answer

Response hierarchy models describe the cognitive, affective, and behavioral stages that a customer goes through during the purchasing process. Integrated marketing communications (IMC) is a strategic approach that combines different promotional methods to create a seamless and consistent brand message. A market database is a collection of customer information that can be used for marketing purposes. A prospecting plan is a systematic approach to identifying and reaching potential customers.

_______ Describes the Cognitive,affective,and Behavioral Stages That a Customer Goes