_______ is the application of disciplined tactics that predict customer behavior at the micromarket level and that optimize product availability and price to maximize revenue growth.It is applicable to market offerings that include perishable products and opportunities,and markets featuring seasonal or periodic demand.
A)Revenue management
B)IMC planning
C)Situation analysis
D)Value cycle

Question

Quizplus · Accepted Answer

The given description matches the definition of revenue management, which involves using data and analytics to predict consumer behavior and adjust pricing or product availability in order to maximize revenue. This strategy is commonly used in industries like hospitality or airline travel where prices can fluctuate based on supply and demand, and perishable goods (such as hotel rooms or airline seats) must be sold before they expire. IMC planning (B) refers to integrated marketing communications, which is a broader strategy for coordinating various promotional tactics in a cohesive campaign. Situation analysis (C) is a process for assessing the external and internal factors that may impact a business, but it does not necessarily involve the same level of granular data analysis as revenue management. Value cycle (D) is not a recognized term in business or marketing, and is not related to the given description.

_______ Is the Application of Disciplined Tactics That Predict Customer