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As a Consultant,the Salesperson Asks a Series of Focused SPIN

Question 14

Multiple Choice

As a consultant,the salesperson asks a series of focused SPIN questions during calls.Through these questions,the rep helps the customer manager uncover _______ requirements,which are vaguely defined areas of discontent,dissatisfaction,and discomfort with current operations,


A) implied
B) explicit
C) situation
D) problem

Correct Answer:

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