A _______ is the supplier firm's repository for all relevant information about past and present customers.For each customer,it should contain transaction prices and profits from past orders,costs to serve,an estimate of the supplier's share of the customer's business,a forecast of potential sales,important customer firm characteristics,the names of buying team members and their roles in purchase decisions,previous account call reports,product or service applications,and relevant buying practices,policies,and patterns.(p.338; Use of IT)
A)customer relationship management (CRM)system
B)customer database
C)market database
D)prospecting plan

Question

Quizplus · Accepted Answer

A customer database is specifically designed to store information about past and present customers, including transaction prices and profits, costs to serve, potential sales forecast, important customer characteristics, buying team members, account call reports, and buying practices. A customer relationship management (CRM) system is a software application that can be used to manage customer interactions, but it may or may not include a customer database. A market database is more broad, containing information about potential customers, competitors, and industry trends. A prospecting plan is a strategy for identifying and approaching potential customers, and is not a database.

A _______ Is the Supplier Firm's Repository for All Relevant