Cooper has proposed a next-generation product development process that is different from stage-gate models of the realization process because of ________.that is,it features conditional Go decisions (rather than absolute ones),which are dependent on the situation.
A)fluidity
B)fuzzy gates
C)focused
D)flexible

Question

Quizplus · Accepted Answer

The term "fuzzy gates" describes Cooper's proposed conditional Go decisions, which are not absolute and are dependent on the situation. This is different from the traditional stage-gate model, which has strict, absolute gates that a project must pass through. Therefore, the correct choice is B - fuzzy gates.

Cooper Has Proposed a Next-Generation Product Development Process That Is