A firm can use alpha testing,where individuals within the firm simulate the target customer's use of a nearly realized product.After making any necessary adjustments or refinements,the firm proceeds with beta testing,where the firm provides select customers with the new offering and gains feedback on it from the customers' experiences.

Question

Quizplus · Accepted Answer

This statement accurately describes the sequence of testing that a firm can use when developing a new product.

A Firm Can Use Alpha Testing,where Individuals Within the Firm