Question 1

Wheelwright and Clark provide a model which emphasizes cross-functional integration and provides the primary activities of engineering,marketing,and manufacturing for each development phase.

Accepted Answer

The statement accurately describes Wheelwright and Clark's model of product development.

Question 2

A firm can use alpha testing,where individuals within the firm simulate the target customer's use of a nearly realized product.After making any necessary adjustments or refinements,the firm proceeds with beta testing,where the firm provides select customers with the new offering and gains feedback on it from the customers' experiences.

Accepted Answer

This statement accurately describes the sequence of testing that a firm can use when developing a new product.

Question 3

A volume discount is a pricing tactic that is an invoice reduction used to encourage prospective customers to try an offering that is new to them.The offering's actual price is listed on the invoice,then reduced by the incentive to change,with the notation "initial use discount."

Accepted Answer

A volume discount is a pricing strategy that offers a lower price per unit of goods or services if a larger quantity is purchased. It is not specifically aimed at encouraging trials of new offerings but rather at incentivizing bulk purchases.

Quiz 6: New Offering Realization

Wheelwright and Clark provide a model which emphasizes cross-functional integration and provides the primary activities of engineering,marketing,and manufacturing for each development phase.

A volume discount is a pricing tactic that is an invoice reduction used to encourage prospective customers to try an offering that is new to them.The offering's actual price is listed on the invoice,then reduced by the incentive to change,with the notation "initial use discount."