_______ captures the value of a brand and refers to how customers regard a brand relative to offerings of other competing suppliers (or an offering of an unnamed supplier),based on those customers' knowledge from experience with and learning about the brand.

Question

Quizplus · Accepted Answer

Brand equity refers to the value a brand holds in the minds of customers, which is based on their experiences and knowledge of the brand compared to its competitors. It reflects the overall perception of the brand and its strength in the market.

_______ Captures the Value of a Brand and Refers to How