_______ is the process of studying how to exploit a business's resources to achieve short-term and longterm marketplace success,deciding on a course of action to pursue,and flexibly updating it as learning occurs during implementation.

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Crafting market strategy involves analyzing a business's resources, determining goals, and developing a plan of action that can be adapted as the business gains experience. Operational effectiveness deals with improving a company's internal efficiency and productivity, while strategic positioning refers to how a company differentiates itself from its competition. Strategy is a broad term that encompasses all of these concepts, but crafting a market strategy specifically involves planning for marketplace success.

_______ Is the Process of Studying How to Exploit a Business's