_______ (is)are firms,institutions,or governments that acquire goods and services either for their own use,to incorporate into the products or services that they produce,or for resale along with other products and services to other firms,institutions,or governments.

Question

Quizplus · Accepted Answer

Business markets refer to firms, institutions, or governments that acquire goods and services either for their own use, incorporate them into the products or services they produce, or resell them along with other products and services to other firms, institutions, or governments. Business market management and business marketing are related concepts, but they do not specifically define this group of buyers. Customer value in business markets refers to the value that a supplier provides to its customers in the business-to-business (B2B) context.

_______ (Is)are Firms,institutions,or Governments That Acquire Goods and Services Either