The process of generating knowledge about the marketplace that individuals in the firm use to inform and guide their decision making is _______.

Question

Quizplus · Accepted Answer

The process described in the question is known as market sensing, which involves collecting information and generating knowledge about the market to inform decision-making. Product development management, supply chain development, and customer relationship management are all important aspects of business operations, but they do not specifically refer to the process of gathering information and generating knowledge about the market.

The Process of Generating Knowledge About the Marketplace That Individuals