In the Film, "Willie Wonka and the Chocolate Factory", Wonka

In the film, "Willie Wonka and the Chocolate Factory", Wonka is rarely seen outside his chocolate factory. The factory has secret rooms, wild and crazy colour schemes, and oompa loompas who make the candy and odd inventions. In one scene, Wonka throws a shoe into the recipe to "give the chocolate a kick." Wonka's behaviour is an example of which criterion?

A) Mental illness criterion
B) Unusualness criterion
C) Discomfort criterion
D) Maladaptiveness criterion