Table 14.2
As an innovation consultant, you work with a number of firms. Better Mousetraps builds inexpensive but sophisticated mousetraps. They have very capable designers and engineers who are highly motivated by a personal desire to rid the world of mice, yet innovation is low. The CEO asks you to conduct some creativity training. You lead the key designers through a process for coming up with new ideas by reframing common problems in unique ways to come up with multiple or alternative solutions. Along with the training, you interview the designers and engineers and discover that they are not clear on what the CEO wants. You also find they perceive a corporate bias towards the status quo, not an encouragement to innovate.
-Refer to Table 14.2. Your creativity training is an example of:
A) divergent thinking.
B) helping designers to understand complexities.
C) the use of productive forgetting.
D) keeping options open.
Correct Answer:
Verified
Q69: Table 14.2
As an innovation consultant, you work
Q70: The nurturing of an innovation takes place
Q71: The most important organizational cultural element for
Q72: Experience and research show that effective innovation
Q73: Table 14.1
Graduate students are studying their university's
Q75: Table 14.1
Graduate students are studying their university's
Q76: A strong organizational culture is necessary for
Q77: Table 14.1
Graduate students are studying their university's
Q78: A number of great innovations were initially
Q79: During _ of the organizational innovation process,
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