If you want to frame a decision in such a way as to increase the likelihood that people will be more willing to take risks, you should:
A) frame the problem in terms of the potential losses to be suffered.
B) frame the problem in terms of the positive gains to be received.
C) balance the framing of the problem between potential losses and positive gains.
D) do none of the above.

Question

Quizplus · Accepted Answer

Framing a problem in terms of potential losses (loss aversion) can lead to riskier decision-making as individuals are often more motivated to avoid losses than to achieve equivalent gains. This is a well-documented phenomenon in behavioral economics and psychology.

If You Want to Frame a Decision in Such a Way