If Melba is more influenced by negative information than by positive information in her decision-making, then she is experiencing the attribute framing effect.

Question

Quizplus · Accepted Answer

Melba is experiencing the negativity bias, not the attribute framing effect. The negativity bias refers to the tendency to give more weight to negative information than positive information in decision-making processes. The attribute framing effect involves how the same information is perceived differently depending on how it is presented (e.g., 90% fat-free vs. 10% fat).

If Melba Is More Influenced by Negative Information Than by Positive