The market approach to pricing is more erratic simply because the supplier, through the use of market research, collects information on its __________ and from their ___________ to determine where the price should be pegged.

Question

Quizplus · Accepted Answer

The market approach to pricing involves collecting information on competitors and customers to determine where the price should be set. Therefore, the correct answer is D, competitors and customers. The other options, such as markets/suppliers, expenses/sales representatives, and web site/sales representatives, are not directly related to determining pricing through market research.

The Market Approach to Pricing Is More Erratic Simply Because