The buying firm, no matter how powerful, should attempt to obtain a ___________ and good consensus.

Question

Quizplus · Accepted Answer

A fair price is reasonable and acceptable to both parties involved in the transaction. This approach builds trust and maintains a healthy relationship between the buyer and seller. A good consensus means that both parties come to an agreement through negotiation, rather than one party dictating the terms to the other. This ensures that each party's needs are being met, which is important for a long-term business relationship. Market price, discount price, low price, and standard price are all irrelevant if the pricing negotiation does not result in a fair price and good consensus.

The Buying Firm, No Matter How Powerful, Should Attempt to Obtain