The buying firm must develop an estimate of the winning bid amount. The buying firm's estimate should be based on market data, including the following:
The dollar value of previous bids.The expected profit from previous bids.The data set is used to estimate the probability of different bid scenarios. The scenario should include mock bids with low, moderate, and high profit margins.The expected profit equation is given as:(πA) = P(A) × y(A)
Correct Answer:
Verified
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