Frame amplification relies on __________ to draw supporters.
A)the power of widely held values or beliefs
B)extensive media coverage
C)celebrity endorsements
D)word of mouth

Question

Quizplus · Accepted Answer

Frame amplification is a tactic used to bring attention to an issue or cause and to draw supporters by emphasizing the values and beliefs that are widely held within a particular community. This tactic aims to galvanize support and motivate individuals to take action in support of the issue or cause. Extensive media coverage, celebrity endorsements, and word of mouth may also be used to draw attention to a cause or issue. However, frame amplification specifically relies on emphasizing values and beliefs to draw supporters.

Frame Amplification Relies on __________ to Draw Supporters