Vegetarian activists emphasizing both the immorality of eating animals and the environmental and health implications of eating meat is an example of
A)frame amplification.
B)frame extension.
C)frame transformation.
D)frame bridging.

Question

Quizplus · Accepted Answer

Frame extension involves expanding the group's original focus to appeal to a broader audience or address a wider set of issues, which is what the vegetarian activists are doing by emphasizing multiple aspects of vegetarianism beyond just the immorality of eating animals.

Vegetarian Activists Emphasizing Both the Immorality of Eating Animals and the Environmental