The job of integrating the four Ps strategy decisions is the responsibility of the company controller since the money to do so much must be available.

Question

Quizplus · Accepted Answer

The job of integrating the four Ps strategy decisions is typically the responsibility of the marketing department, not the company controller. While budget considerations are certainly part of the implementation process, the overall coordination and execution of the marketing strategy falls under the purview of marketing professionals.

The Job of Integrating the Four Ps Strategy Decisions Is