The basic objective of the U.S. market-directed economic system is to:
A) ensure the survival of business firms.
B) find a reasonable balance between consumer satisfaction and business profits.
C) reduce the cost of marketing activities.
D) satisfy consumer needs as the consumers themselves see them.
E) satisfy consumer needs as seen by marketing managers.

Question

Quizplus · Accepted Answer

The U.S. market-directed economic system primarily aims to satisfy consumer needs as perceived by the consumers themselves, ensuring that products and services are developed, promoted, and distributed based on consumer demand and preferences.

The Basic Objective of the U