MACRO-marketing:
A) is probably best evaluated by how individual consumer-citizens vote.
B) can be evaluated with quantitative measures of consumer satisfaction.
C) is concerned with how efficiently individual companies use their resources.
D) is easier to evaluate than micro-marketing.
E) None of these alternatives is correct.

Question

Quizplus · Accepted Answer

Macro-marketing is concerned with the impact of marketing on society as a whole, rather than on individual consumers or companies. It is therefore best evaluated by how individual consumer-citizens vote, as this reflects their overall satisfaction with the marketing system.

MACRO-Marketing