A measure of overall consumer satisfaction in the United States, created by researchers at the University Michigan, and called the ________________________ is based on the results of regular interviews with thousands of customers.
A) Index of Consumer Confidence
B) United States Customer Satisfaction Index
C) American Customer Satisfaction Index
D) Survey of Consumer Sentiment
E) Gallup Poll

Question

Quizplus · Accepted Answer

The American Customer Satisfaction Index (ACSI) is a measure of overall consumer satisfaction in the United States, developed by researchers at the University Michigan. It is based on regular interviews with thousands of customers. The other options are either different measures of consumer sentiment, like the Index of Consumer Confidence or the Survey of Consumer Sentiment, or a polling organization, like Gallup Poll.

A Measure of Overall Consumer Satisfaction in the United States