A national restaurant chain encourages its customers to use its website as a means of providing comments about their experiences at the chain's locations. This website is one way of measuring:
A) Macro-marketing effectiveness.
B) The effectiveness of competition.
C) Employee empowerment.
D) Micro-marketing effectiveness.
E) All of these alternatives are correct.

Question

Quizplus · Accepted Answer

The national restaurant chain's encouragement of customers to use its website to provide comments about their experiences at their locations is an example of micro-marketing effectiveness. This is because the company is focusing on individual customer experiences and using feedback to improve at the local level. The other options (macro-marketing effectiveness, competition effectiveness, and employee empowerment) are not specifically related to this particular marketing strategy.

A National Restaurant Chain Encourages Its Customers to Use Its