Given the American economy's basic objective of meeting consumers' needs as THEY-the consumers-see them, it is sensible to evaluate our MACRO-marketing system in terms of:
A) the level of consumer satisfaction.
B) how efficiently our resources are used.
C) the value of the inputs to the system.
D) our standard of living-as measured by GNI.
E) total business profits.

Question

Quizplus · Accepted Answer

The American economy's basic objective is to meet consumers' needs as they see them. Therefore, it makes sense to evaluate the effectiveness of the macro-marketing system in terms of the level of consumer satisfaction. This means that the system is working efficiently and effectively when consumers' needs and wants are being met and they are satisfied with the products and services available to them.

Given the American Economy's Basic Objective of Meeting Consumers' Needs