Measuring macro consumer satisfaction:
A) is easy-just add up all the marketing mixes.
B) is difficult because consumer satisfaction depends on the level of consumer aspiration.
C) must be done quantitatively.
D) uses MIS techniques.
E) None of these alternatives is correct.

Question

Quizplus · Accepted Answer

Consumer satisfaction is not solely determined by the marketing mix, but also by the level of consumer aspiration, making it difficult to measure. Quantitative methods and MIS techniques may be used, but they do not address the challenge of capturing consumer aspirations.

Measuring Macro Consumer Satisfaction