According to the text:
A) macro-marketing costs too much in the United States-given the current objective.
B) marketing never costs too much.
C) micro-marketing often does cost too much.
D) micro-marketing always costs too much.
E) all macro-marketing systems cost too much.
Correct Answer:
Verified
Q66: Consumer satisfaction:
A) is a highly reliable standard
Q67: A marketing manager should
A) know that most
Q68: According to the text:
A) both micro-marketing and
Q69: Given the U.S. economy's basic objective, the
Q70: Measuring macro consumer satisfaction:
A) is easy-just add
Q72: MICRO-marketing effectiveness can be measured by:
A) the
Q73: The authors of the text contend that:
A)
Q74: Satisfaction with a firm's marketing efforts can
Q75: In the U.S. market-directed system, it is
Q76: A study revealed that when consumers are
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