Consumer satisfaction:
A) is the basic objective of all economic systems.
B) is easier to measure at the macro-level than at the micro-level.
C) depends on one's own expectations and aspirations.
D) is hard to define.
E) is totally unrelated to company profits.

Question

Quizplus · Accepted Answer

Consumer satisfaction is subjective and depends on individual expectations and aspirations. What satisfies one consumer may not satisfy another, and therefore cannot be objectively defined or measured.

Consumer Satisfaction