Better performance of our market-directed MACRO-marketing system may require:
A) newer and tougher laws--because the present laws don't do enough to protect competing firms from each other.
B) more consumer responsibility.
C) less emphasis on consumer privacy.
D) All of the above.
E) None of the above.

Question

Quizplus · Accepted Answer

More consumer responsibility can lead to improved performance of the market-directed MACRO-marketing system. Consumers who actively seek information and make informed decisions are likely to drive competition and improve the quality of goods and services offered. Newer and tougher laws may also be necessary, but they alone may not be sufficient to improve the performance of the system. Less emphasis on consumer privacy may actually harm the system by reducing trust and confidence in marketers.

Better Performance of Our Market-Directed MACRO-Marketing System May Require