Which of the following is NOT a trend affecting marketing strategy planning in the Product area?
A) More attention to quality.
B) Slower new-product development.
C) More attention to service technologies.
D) R&D teams with market-driven focus.
E) More attention to sustainable design.

Question

Quizplus · Accepted Answer

Slower new-product development is not a trend affecting marketing strategy planning in the Product area. The other options listed - more attention to quality, more attention to service technologies, R&D teams with market-driven focus, and more attention to sustainable design - are all trends that affect marketing strategy planning in the Product area.

Which of the Following Is NOT a Trend Affecting Marketing