Regarding the laws that place limits on marketing activity:
A) Managers who ignore consumer attitudes may cause new laws to be enacted or existing laws to be modified.
B) Some existing laws may need to be modified or enforced more carefully instead of adding new laws.
C) Strict enforcement of existing laws and heavy penalties could have far-reaching effects on the macro-marketing system.
D) Laws set the minimum standards for ethical behavior as defined in a society.
E) All of the above.

Question

Quizplus · Accepted Answer

All of the statements are accurate and provide valid reasons for why there are limits on marketing activity. Managers must be aware of consumer attitudes to avoid new or modified laws, existing laws may need better enforcement instead of new laws, strict enforcement can have macro-level effects, and laws set ethical standards in society.

Regarding the Laws That Place Limits on Marketing Activity