Which of the following is NOT a trend affecting marketing strategy planning in the area of Mass Selling?
A) Changing agency compensation
B) Decreasing use of publicity
C) Integrated marketing communications
D) Growth of interactive agencies
E) More targeted media

Question

Quizplus · Accepted Answer

Mass Selling still heavily relies on publicity as a means of reaching a wide audience. Therefore, decreasing the use of publicity is not a trend affecting marketing strategy planning in this area.

Which of the Following Is NOT a Trend Affecting Marketing