The future poses many challenges for marketing managers because:
A) new technologies are making it easier to abuse consumers' rights to privacy.
B) the marketing concept has become obsolete.
C) it is marketing managers who have full responsibility to preserve our macro-marketing system.
D) social responsibility applies only to firms--not to consumers.
E) ultimately it is marketing managers who must determine which products are in the best interests of consumers.

Question

Quizplus · Accepted Answer

With the advancements in technology, it has become easier to collect and misuse consumers' private information. Therefore, marketing managers need to be cautious while handling consumer data and ensure that it is secure and not being misused.

The Future Poses Many Challenges for Marketing Managers Because