Which of the following is not a current trend affecting marketing strategy planning?
A) popularity of the Internet and intranets.
B) less use of single source data and scanner panels.
C) more attention to quality.
D) greater use of rapid response, JIT, and EDI.
E) move toward integrated marketing communications.

Question

Quizplus · Accepted Answer

The use of single source data and scanner panels is still widely used in marketing strategy planning. Therefore, it is not a current trend affecting marketing strategy planning.

Which of the Following Is Not a Current Trend Affecting