A restaurant chain wants to improve its marketing information function by doing regular customer surveys using a random sample of consumers, and by placing comment cards on the tables in all of its locations. This effort would likely be financed with:
A) Marketing capital.
B) Working capital.
C) Research capital.
D) Long-term capital.
E) None of the above.

Question

Quizplus · Accepted Answer

Working capital is used for day-to-day operations, including activities like customer surveys and comment cards, which are part of regular business functions.

A Restaurant Chain Wants to Improve Its Marketing Information Function