When a New Marketing Plan Is More Successful Than Expected

When a new marketing plan is more successful than expected,

A) scarce supply may result in a waste of marketing resources, especially promotion spending.
B) the firm may face problems finding enough well-trained people to handle the growth that occurs.
C) the firm is more likely to be able to fund expansion through its own cash flow.
D) all of the above are correct
E) none of the above is correct