The challenges of matching supply and demand often occur when a marketing plan calls for:
A) an international roll out instead of a regional roll out.
B) quick expansion into many different types of channels.
C) simultaneously expanding into many different market areas rather than expanding into one market after another.
D) Any of the above would increase the challenge of matching supply and demand.
E) none of the above.

Question

Quizplus · Accepted Answer

All of the options (A, B, and C) involve a rapid and large-scale expansion of the company, which can make it difficult to match supply and demand. International rollouts require coordinating with different cultures and regulations, quick expansion into different channels can be difficult to execute successfully, and expanding into multiple markets simultaneously may require more resources and capacity than the company currently has. Therefore, any of these options would increase the challenge of matching supply and demand.

The Challenges of Matching Supply and Demand Often Occur When