In serving individuals within target segments, _____ tries to get a competitive advantage by finding a low-cost way to give each customer more or better choices.
A) mass marketing
B) standardization
C) traditional manufacturing
D) outsourcing
E) mass customization

Question

Quizplus · Accepted Answer

Mass customization attempts to give customers more or better choices while still remaining cost-effective. Mass marketing does not focus on individual target segments, but rather on a broad audience. Standardization and traditional manufacturing do not prioritize customization for individual customers. Outsourcing may help reduce costs, but it does not inherently allow for greater customization for individual customers.

In Serving Individuals Within Target Segments, _____ Tries to Get