At the Comfort Inn Web site, a customer can create an account with his preferences for a smoking or non-smoking room, the type of pillows he likes, early or late check-in and check-out, and his room location. The hotel keeps track of this information and uses it whenever this customer reserves a room in the future. This is an example of:
A) Combined target market approach.
B) Diversification.
C) Task transfer.
D) Mass customization.
E) Single target market approach.

Question

Quizplus · Accepted Answer

This is an example of mass customization, as the hotel is using customer data to personalize their experience and meet their individual preferences.

At the Comfort Inn Web Site, a Customer Can Create