At Dell's Web site, a student can order a laptop computer with the exact memory capability and software that she wants, and have it shipped to her dorm room within 48 hours. This is an example of:
A) Combined target market approach.
B) Task transfer.
C) Mass customization.
D) Diversification strategy.
E) Single target market approach.

Question

Quizplus · Accepted Answer

This is an example of mass customization, where Dell is able to customize the laptop according to the specific requirements of the student and still deliver it within a short period of time.

At Dell's Web Site, a Student Can Order a Laptop