Which of the following statements is true?
A) Prestige pricing is used to target government buyers.
B) With full-line pricing, all products in the company's line must be targeted at the same market.
C) Demand-backward pricing is used to target industrial buyers.
D) Value pricing can only be used by mass-merchandisers.
E) None of the above is true.

Question

Quizplus · Accepted Answer

None of the statements are true. Prestige pricing is used to target high-end consumers, not just government buyers. Full-line pricing involves pricing products in a product line differently to target different market segments. Demand-backward pricing involves setting a price based on what the buyer is willing to pay, regardless of whether they are industrial or consumer buyers. Value pricing can be used by any company that wants to offer high value at a low price, not just mass-merchandisers.

Which of the Following Statements Is True