With regard to bid pricing, a marketing manager should be aware that:
A) the same overhead charges and profit rates usually apply to all bids.
B) bids are usually based on inspection.
C) a big problem is estimating all the costs--including the variable and fixed costs that apply to a particular job.
D) e-commerce is of little use in bid pricing.
E) all of the above are correct.

Question

Quizplus · Accepted Answer

Bids often involve estimating a wide range of costs, including both variable and fixed costs that are specific to the job. Overhead charges and profit rates can vary depending on the company and the project, and bids may or may not involve inspection. While e-commerce can be used to facilitate the bidding process, it is not directly related to bid pricing itself. Therefore, option C is the best choice.

With Regard to Bid Pricing, a Marketing Manager Should Be