Genetech Corp. has invested heavily to develop a patented new product. Genetech wants to achieve a rapid return on its investment. It probably should set a ______________ pricing objective.
A) profit maximization
B) target return
C) sales-oriented
D) status-quo
E) None of the above

Question

Quizplus · Accepted Answer

Profit maximization pricing objective is the best choice for Genetech Corp. as they want to achieve a rapid return on their investment. This pricing strategy entails setting the price higher than the cost of production to maximize profits.