Advertising agencies usually earn a 15 percent commission on all the media they buy for local advertisers.
Correct Answer:
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Q66: The effectiveness of advertising is best measured
Q83: Corrective advertising corrects deceptive advertising.
Q85: Though it is common in the U.S.
Q86: Except with direct-response advertising, we usually can't
Q87: The American Association of Advertising Agencies requires
Q87: To evaluate the effectiveness of advertising, it's
Q90: The Federal Trade Commission can require firms
Q93: In the U.S., the regulation of "deceptive"
Q93: The advertising agency gets a 15 percent
Q94: Local retailers seldom use advertising agencies because
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